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For bridal fashion brands
Your collection in front of brides who are choosing their dress now
150,000+registered brides
75M+swipes
10,000+brides every month
700+boutiques
On Bridify, brides swipe through dresses from 90+ brands and find the boutiques that carry them. You see which they love, region by region.
Bridal houses already showing their collections on Bridify
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Why brands join
Bridal marketing is expensive to get right
Much of a bridal marketing budget goes to channels that were never built for a bride choosing her dress. Here is where Bridify fills the gap.
The problem
Spend that reaches the wrong people
Social ads and print reach a broad audience, and only a small part of it is shopping for a wedding dress this season.
On Bridify
Built for brides choosing a dress
Bridify is made for brides looking for their wedding dress. Your gowns show in the markets where you sell.
The problem
Results you can't trace
A like or a busy trade-show stand doesn't tell you which dresses brides want, or in which region.
On Bridify
Every swipe is a data point
See swipes, likes and saves for each dress, and filter them by region.
The problem
New content for every channel
Every channel wants new posts, reels and shoots in addition to the collection itself.
On Bridify
We do the listing
Send us your image library and product details. We set up every dress for you.
How it works
From your photos to the boutiques that carry your brand
Send us your collection
Your images and product details. We set up your brand page and add your dresses to the feed in your markets.
Brides swipe, like and save
Your dresses appear between other brands' gowns. Brides keep their favourites in a wishlist and come back to them.
They find your stockists
One tap on "Find a Boutique" shows the boutiques that carry your brand, starting with the closest.
The data you get
Know which dresses brides want, region by region
Your Brand Dashboard shows swipes, detail views, likes and saves for your dresses. Filter by region and period, and take the numbers to your next boutique meeting.
Brand Overview
Example dataTop 5 Dresses
| Dress | Bridify Score | Popularity Index |
|---|---|---|
 AureliaAtelier Example · Ivory Line | 84.6 | 1.9 |
 MarloweAtelier Example · Ivory Line | 81.2 | 1.7 |
 LinneaAtelier Example · Garden Edit | 78.9 | 1.6 |
 OdetteAtelier Example · Garden Edit | 76.3 | 1.4 |
 SaskiaAtelier Example · Ivory Line | 74.8 | 1.3 |
Geographic Breakdown
| Region | Swipes |
|---|---|
| United Kingdom | 176,250 |
| DACH | 171,540 |
| Benelux | 64,590 |
Illustration with invented numbers for a fictional brand. Your dashboard shows your own data.
Plan the next collection
Monthly reports rank your dresses by Bridify Score, our measure of how brides respond to a gown.
Launch in a new market
Test a country before you commit, and share the numbers with retailers there.
Find the right retailers
Spot regions with more demand than stockists. If you want, we'll introduce you to boutiques there.
Demand map
Soon you can show boutiques how many brides near them saved your dresses.
Illustration with invented data.
Partners
What brands say
"Bridify has given us the opportunity to better understand brides' needs and preferences, access detailed analytics, and identify regional trends and market-specific insights."
Dana MartinWONA Concept & Eva Lendel"Bridify is changing the way brides discover and fall in love with our designs. The app seamlessly bridges the gap between online inspiration and in-store experience."
Josephine ParkhillJosephine Scott"Bridify connects us directly with engaged brides and helps them find our designs at their nearest boutique. It's the future of bridal shopping."
Nataliia IvashchenkoTina ValerdiAs Seen On
Media Partners Of
Growth
75 million swipes since 2023
Swipes per month
3-month average, October 2023 to October 2026
Boutiques on Bridify
Every dot is a bridal shop brides can find in the app
Compared
What your other channels can't tell you
Social, shows and print all have their place. None of them shows you which of your dresses brides want, or where those brides are.
Scroll the table sideways to compare all four channels.
| What you compare | Bridify | Instagram & Meta ads | Trade shows | Print magazines |
|---|---|---|---|---|
| Who sees your dresses | Brides browsing wedding dresses | Anyone who matches your targeting. Most aren't shopping for a dress. | Buyers and press. Brides aren't there. | Readers. You can't tell who is shopping. |
| Feedback per dress | Swipes, likes and saves for every dress | Clicks per ad, not which gown brides prefer | Buyer orders, nothing from brides | None |
| Demand by region | Every number can be filtered by region | Reach by region, not demand | One city, one weekend | None |
| How long it runs | All year | Stops when the budget stops | A few days a year | One issue, booked months ahead |
| What you have to produce | Nothing new. Your existing photos. | New creative for every campaign | Stand, samples, travel and staff | A new ad for every issue |
| Path to your stockists | "Find a Boutique" on every dress | To your website. She finds a stockist herself. | None for brides | A printed stockist list |
Ways to work with us
Start with a package, add what fits your launch
Every partnership
Swipe package
A guaranteed number of swipes on your dresses each month, in the markets you choose.
- Brand page with "Find a Boutique"
- Brand Dashboard access
- Monthly data report
- Packages scale by swipes, dresses, markets and reporting depth
In-feed ads
Image or video ads between dresses in the feed.
Win a Dress
A competition around one of your gowns, with brides who opt in to hear from you.
Emails to brides
A dedicated email to brides in your markets.
Trunk show promotion
Ads to brides within 100 km of your event.
Virtual try-on
Brides see your dress on a photo of themselves.
Sponsored try-on
Your dresses shown first in virtual try-on.
FAQ
Questions brands ask us
Something else? Ask us in the form and we'll answer.
How do we list our brand on Bridify?
Fill in the partner form. We'll suggest a package for your markets, and once you agree, you send your images and we set everything up.
What do you need from us?
Your existing dress photos and product details (name, collection, silhouette, fabric and so on). You don't need to create anything new.
How many brides use Bridify?
More than 150,000 brides have signed up, and between 10,000 and 15,000 use the app every month. Together they have swiped more than 75 million times.
Which countries are you in?
The UK, Germany, Austria, Switzerland, the Netherlands and Belgium. Brides only see brands that are active in their market.
Can you help us launch in a new market?
Soon. We'll show your collection to brides in that market, and your data will show where your dresses are swiped, liked and saved. You can share those numbers with retailers to show them there is demand.
Can you help us find the right retailers?
Soon. A demand map will show where brides want your dresses, and if you're interested, we'll introduce you to boutiques in those areas from our network of 700+ shops.
How are brides matched with boutiques?
Boutiques tell us which brands they carry. When a bride taps "Find a Boutique" on one of your dresses, she sees the boutiques that carry your brand, starting with the closest.
I am a local designer and sell my dresses only in my own store. Can I work with Bridify?
Yes, for local designers, we show their dresses only to brides within a 100 km radius.
What data do we get?
A Brand Dashboard with swipes, detail views, likes and saves, broken down by brand, region and period, plus a monthly report. Bigger packages add a yearly or twice-yearly data review.
How is pricing structured?
Packages are priced by the number of swipes you want each month, how many dresses you list, how many markets you're in and how much reporting you need. Ask for a proposal and we'll send one that fits.
See which of your dresses brides want, market by market
Tell us which markets you sell in, and we'll send a proposal with the reach and data you can expect.
- Dress and region data, plus a monthly report
- Brides shown the boutiques that carry your brand
- Packages for one market or several
Become a partner
We'll reply with a proposal for your markets.
