Last updated July 10, 2025

This Privacy Policy outlines the practices of elegantIQ Ltd., operating as Bridify (referred to as "we," "us," or "our"), regarding the handling of your personal information. This includes how we collect, store, utilize, and share - or "process" - your data when you engage with our Services. This policy applies to your interactions when you:

• Visit our website, https://www.bridifyapp.com, or any other Bridify website that directs you to this Privacy Policy.

• Download and use our Bridify mobile application or any other application we offer that links to this policy.

• Engage with us through other channels, such as sales, marketing, or events.

We encourage you to read this Privacy Policy to understand your privacy rights and choices. elegantIQ Ltd. is the entity responsible for determining how your personal information is processed. If you do not agree with the terms outlined herein, please refrain from using our Services. Should you have any questions or concerns after reviewing this policy, please do not hesitate to contact us at support@bridifyapp.com.

SUMMARY 

This summary highlights the essential aspects of our Privacy Policy. For more comprehensive information on any topic, please click the corresponding link provided or navigate directly to the relevant section using our table of contents below.

What information do we collect? When you access, use, or browse our Services, we may collect personal information. The specific data gathered depends on your interactions with us, your chosen settings, and the particular products and features you utilize. For a detailed explanation of the personal information you may provide to us, please refer to the dedicated section.

Do we handle sensitive personal information? Certain types of information, such as racial or ethnic origin, sexual orientation, or religious beliefs, are classified as 'special' or 'sensitive' in some legal jurisdictions. We do not collect or process any sensitive personal information.

We do not collect any information about you from third parties.

Your Privacy Rights

Your geographical location may grant you specific rights concerning your personal information, as defined by applicable privacy laws. To understand more about these individual privacy rights, please consult the relevant section of this policy.

Exercising Your Rights

You can most easily exercise your privacy rights by visiting https://www.bridifyapp.com/contact or by contacting us directly. We are committed to reviewing and responding to all requests in full compliance with the relevant data protection laws.

How We Use Your Information

We process your information primarily to deliver, enhance, and manage our Services. This also includes using your data to communicate with you, ensure security and prevent fraud, and comply with legal obligations. If we need to process your information for any other reason, we'll always ask for your consent first. Rest assured, we only process your information when we have a legitimate legal basis to do so. For a more in-depth look at our data processing practices, please refer to the relevant section.

When and With Whom We Share Personal Information

There are specific situations and particular third parties with whom we might share your information. You can find more details about these circumstances and the parties involved in the dedicated section on information sharing.

Our Commitment to Data Security

We've put in place robust organizational and technical safeguards to protect your personal information. However, it's important to understand that no method of electronic transmission over the internet or digital storage can be 100% secure. While we strive for the highest level of protection, we cannot absolutely guarantee that unauthorized individuals, such as hackers or cybercriminals, won't be able to bypass our security measures and improperly access, steal, or alter your information. For more information on how we keep your information safe, please see the relevant section.

Further Information

For a complete understanding of our data handling practices and the information we collect, please review the full Privacy Policy.

Information We Collect

We collect personal information you voluntarily provide to us. This happens when you register for our Services, express interest in our offerings, participate in activities, or simply contact us.

The specific personal details we gather depend on your interactions with us, your choices, and the features you use within our Services. This may include:

• Names

• Phone numbers

• Email addresses

• Usernames

• Passwords

• Contact preferences

• Contact or authentication data

• Dress size

• Wedding budget

• Wedding date

• Wedding dress budget

We do not process sensitive information.

Information from Social Media Logins

You might have the option to register with us using your existing social media accounts. If you choose this, we'll collect specific profile information from that social media provider. 

Application-Specific Data

When you use our mobile application(s), we may also collect the following, depending on the access or permissions you grant us:

• Geolocation Information: We might ask for permission to track your device's location while you're using our app, to provide location-based services. You can adjust these permissions in your device's settings at any time.

• Mobile Device Data: We automatically collect data about your device, such as its ID, model, manufacturer, operating system, version, and configuration. This also includes device and application identification numbers, browser type, hardware model, internet service provider, and IP address. When using our app, we may also gather information about your phone network, the type of mobile device, its unique device ID, and the specific features you access within our application.

• Push Notifications: We may request to send you push notifications related to your account or certain app features. If you prefer not to receive these, you can disable them in your device's settings.

This data is primarily used to ensure the security and smooth operation of our application(s), for troubleshooting, and for our internal analytics and reporting.

Please ensure that all personal information you provide to us is true, complete, and accurate, and remember to notify us of any changes.

Information We Collect Automatically

When you interact with our Services, we automatically gather certain data. This information doesn't directly identify you (like your name or contact details) but includes device and usage information. This could be your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and details about how and when you use our Services, along with other technical data. We primarily use this to keep our Services secure and operational, and for our internal analytics and reporting.

Like many online businesses, we also collect information through cookies and similar technologies.

The types of information we automatically collect include:

• Log and Usage Data: Our servers automatically record service-related, diagnostic, usage, and performance information when you access or use our Services. This "log data" may include your IP address, device information, browser type and settings, and details about your activity within the Services. This covers things like timestamps of your usage, pages and files you view, searches you conduct, and other actions you take (such as which features you use). It also includes device event information like system activity, error reports (sometimes called 'crash dumps'), and hardware settings.

• Device Data: We collect information about the computer, phone, tablet, or other device you use to access our Services. Depending on the device, this data might include your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration details.

• Location Data: We collect information about your device's location, which can be either precise or imprecise. The amount of location data we collect depends on the type of device you use and its settings. For instance, we may use GPS and other technologies to gather geolocation data that indicates your current location (derived from your IP address). You can choose to prevent us from collecting this information by denying access or disabling your Location setting on your device. However, opting out might limit your ability to use certain features of our Services.

Google API

Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

How We Process Your Information

We process your information to deliver, enhance, and manage our Services, communicate with you, ensure security and fraud prevention, and comply with legal requirements. We may also process your information for other purposes with your explicit consent.

The reasons we process your personal information vary based on how you interact with our Services. These reasons include:

• To manage your account: We process your information to enable you to create and log in to your account, and to keep it functional.

• To provide support: We use your information to respond to your inquiries and resolve any issues you might encounter with our Services.

• To send important updates: We may process your information to send you details about our products and services, updates to our terms and policies, and other crucial administrative information.

• To request your feedback: When necessary, we process your information to ask for feedback on your use of our Services.

• To send marketing and promotional communications: We may process your personal information for our marketing efforts, provided this aligns with your marketing preferences. You always have the option to opt out of our marketing emails at any time. 

• To deliver personalized advertising: We may process your information to create and display content and advertisements tailored to your interests, location, and other characteristics.

• To protect our Services: We use your information as part of our commitment to keeping our Services safe and secure, including monitoring and preventing fraud.

• To analyze usage trends: We process information about how you use our Services to better understand usage patterns and continuously improve our offerings.

• To evaluate marketing effectiveness: We may process your information to gauge the effectiveness of our marketing and promotional campaigns, helping us deliver more relevant content to you.

• To protect vital interests: In situations where it's essential to protect an individual's vital interests, such as preventing harm, we may process your information.

Legal Bases to Process Your Information

Simply put, we only process your personal information when we have a valid legal reason to do so under applicable law. This could be because you've given us your consent, we need to comply with legal requirements, we're providing you with services as part of a contract (or preparing to), we need to protect your rights, or it aligns with our legitimate business interests.

Under data protection laws like the General Data Protection Regulation (GDPR) and UK GDPR, we're required to explain the specific legal grounds we use for processing your personal information. Here are the legal bases we may rely on:

• Consent: We may process your information if you've given us explicit permission to use your personal information for a particular purpose. You always have the right to withdraw this consent at any time. For details on how to do this, please see the relevant section.

• Performance of a Contract: We process your personal information when it's necessary to fulfill our contractual obligations to you. This includes providing our Services or taking steps at your request before entering into a contract with you.

• Legitimate Interests: We may process your information when we believe it's reasonably necessary for our legitimate business interests, provided these interests don't override your fundamental rights and freedoms. For example, we might process your personal information to:

  • Send you information about special offers and discounts on our products and services.

  • Develop and display personalized and relevant advertising content.

  • Analyze how our Services are used to improve them and keep users engaged.

  • Support our marketing activities.

  • Diagnose problems or prevent fraudulent activities.

  • Understand how users interact with our products to enhance the user experience.

• Legal Obligations: We process your information when it's necessary to comply with our legal obligations. This includes cooperating with law enforcement or regulatory agencies, exercising or defending our legal rights, or disclosing your information as evidence in legal proceedings.

• Vital Interests: We may process your information when we believe it's essential to protect your vital interests or those of a third party, particularly in situations involving potential threats to someone's safety.

In legal terms, when it comes to the personal information described in this Privacy Policy, we generally act as the "data controller" under European data protection laws. This means we determine the means and purposes of the data processing. This Privacy Policy does not cover personal information we process as a "data processor" on behalf of our customers. In those instances, our customer—the one we provide services to and with whom we have a data processing agreement—is the data controller responsible for your personal information, and we simply process your information according to their instructions. If you want to learn more about our customers' privacy practices, you should review their privacy policies and direct any questions to them.

When and With Whom Do We Share Your Personal Information?

We may share your information in specific situations detailed below, and/or with the following third parties.

Our Trusted Service Providers

We work with various third-party vendors, service providers, contractors, and agents (collectively, "third parties") who perform services for us or on our behalf. They need access to your information to do their job. We ensure these third parties are under contractual obligations designed to protect your personal data. This means they're strictly limited to using your information as we instruct, won't share it with other organizations, and are committed to safeguarding it and retaining it only for the period we specify.

Here's a list of the types of third parties we may share personal information with:

• Advertising, Direct Marketing, and Lead Generation:

  • Facebook Audience Network

  • HubSpot CRM

• Enabling Connections to Third-Party Accounts:

  • Apple Sign-In

  • Google Account

• Cloud Computing Services:

  • Amazon Web Services (AWS)

• Content Optimization:

  • Google Fonts

• Data Backup and Security:

  • Google Drive Backup

• Functionality and Infrastructure Optimization:

  • DigitalOcean

  • Google Cloud Storage

• Retargeting Platforms:

  • Facebook Custom Audience

  • Facebook Remarketing

  • Google Analytics Remarketing

  • Google Ads Remarketing

• Social Media Sharing and Advertising:

  • Pinterest Advertising

  • Instagram Advertising

• User Account Registration and Authentication:

  • Google OAuth 2.0

• Web and Mobile Analytics:

  • Google Analytics for Firebase

  • Google Analytics

  • Google Tag Manager

• Website Performance Monitoring:

  • Firebase Performance Monitoring

  • Firebase Crash Reporting

  • Sentry

• Website Testing:

  • Google Play Console

• Newsletter Services:

  • Brevo

• Push Notification Services:

  • Wonderpush

Other Situations Where We Might Share Your Information

• Business Transfers: We may share or transfer your information in connection with, or during negotiations for, any merger, sale of company assets, financing, or the acquisition of all or part of our business by another company.

• Business Partners: We may share your information with our business partners to offer you specific products, services, or promotions. However, we will never do so without your explicit permission.

Cookies and Other Tracking Technologies

Yes, we use cookies and similar tracking technologies (like web beacons and pixels) to collect and store information about your interactions with our Services. These technologies help us in several ways: they maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and support basic site functions.

We also allow third parties and service providers to use online tracking technologies on our Services for analytics and advertising purposes. This includes helping to manage and display advertisements, tailoring ads to your interests, or even sending abandoned shopping cart reminders (if you've opted into such communications). These third parties use their own technology to deliver advertisements for products and services specifically tailored to your interests, which might appear on our Services or on other websites you visit.

For detailed information about how we use these technologies and how you can manage or refuse certain cookies, please refer to our dedicated Cookie Notice.

Google Analytics

We may share your information with Google Analytics to monitor and analyze how our Services are used. The Google Analytics Advertising Features we might utilize include Google Analytics Demographics and Interests Reporting. If you wish to opt out of being tracked by Google Analytics across our Services, you can visit https://tools.google.com/dlpage/gaoptout. You can also opt out of Google Analytics Advertising Features through your Ads Settings and Ad Settings for mobile apps. Other opt-out options include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For a comprehensive understanding of Google's privacy practices, please visit their Privacy & Terms page.

Artificial Intelligence-Based Products

Our Services include products, features, and tools powered by artificial intelligence (AI), machine learning, or similar technologies (collectively referred to as "AI Products"). These tools are designed to enhance your experience and provide innovative solutions. Your use of these AI Products within our Services is governed by the terms outlined in this Privacy Policy.

Our AI Products

Our AI Products are primarily designed for:

• Machine learning models

How We Process Your Data Using AI

Any personal information processed through our AI Products is handled strictly in accordance with this Privacy Policy and our agreements with third parties. This commitment ensures a high level of security and safeguards for your personal information throughout the process, giving you peace of mind about your data's safety.

Social Logins

If you choose to register or log in to our Services using a social media account, we may gain access to certain information about you.

Our Services give you the option to register and log in using your existing social media account details, such as your Facebook or X logins. When you choose this method, we receive specific profile information about you from that social media provider. The exact profile information we receive can vary depending on the social media platform, but it often includes your name, email address, friends list, and profile picture, along with any other information you've chosen to make public on that platform.

We'll only use the information we receive for the purposes described in this Privacy Policy or as otherwise clearly stated to you within our Services. Please be aware that we do not control, nor are we responsible for, how your third-party social media provider uses your personal information. We strongly recommend that you review their privacy policy to understand their data collection, usage, and sharing practices, and to learn how you can adjust your privacy preferences on their sites and apps.

International Information Transfer

Yes, we may transfer, store, and process your information in countries other than your own.

Our primary servers are located in the European Union, United States and the United Kingdom. If you're accessing our Services from outside these countries, please be aware that your information might be transferred to, stored by, and processed by us – and by third parties with whom we share your personal information in the  European Union, United States, the United Kingdom and other countries.

For residents of the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, it's important to note that these countries may not have data protection laws as comprehensive as those in your home region. However, we are committed to taking all necessary measures to protect your personal information in accordance with this Privacy Policy and applicable law.

To ensure robust protection for international transfers, we've implemented the European Commission's Standard Contractual Clauses. These clauses apply to transfers of personal information between our group companies and between us and our third-party providers. They legally obligate all recipients to protect personal information originating from the EEA or UK in line with European data protection laws and regulations. We've also put similar safeguards in place with our third-party service providers and partners; further details are available upon request.

How Long Do We Keep Your Information?

We only keep your personal information for as long as is necessary to fulfill the purposes described in this Privacy Policy. This period may be extended if a longer retention period is required or permitted by law (for example, for tax, accounting, or other legal obligations). Crucially, we won't keep your personal information for any purpose longer than the duration you have an active account with us.

Once we no longer have a legitimate business need to process your personal information, we'll either delete or anonymize it. If immediate deletion isn't possible (for instance, if your information is held in backup archives), we'll securely store it and isolate it from any further processing until deletion becomes feasible.

Keeping Your Information Safe

We strive to protect your personal information through a robust system of organizational and technical security measures. We've put in place appropriate and reasonable safeguards to protect the data we process.

However, despite our best efforts and security measures, it's important to understand that no electronic transmission over the internet or information storage technology can be guaranteed 100% secure. Therefore, we can't promise or guarantee that unauthorized third parties won't be able to bypass our security protocols and improperly collect, access, steal, or modify your information. While we do our utmost to protect your personal information, any transmission of data to and from our Services is at your own risk. We strongly recommend that you only access our Services from a secure environment.

Data Collection From Minors

We do not knowingly collect data from, nor market to, individuals under 18 years of age.

We are committed to not knowingly collecting or soliciting data from, or marketing to, children under the age of 18. Furthermore, we do not knowingly sell such personal information. By using our Services, you affirm that you are at least 18 years old, or that you are the parent or legal guardian of such a minor and grant your consent for their use of the Services. If we discover that personal information has been collected from users under 18 years of age, we will promptly deactivate the associated account and take all reasonable steps to delete such data from our records. If you become aware of any information we may have collected from children under 18, please contact us immediately at support@bridifyapp.com.

Your Privacy Rights

In certain regions, such as the European Economic Area (EEA), the United Kingdom (UK), and Switzerland, you have enhanced rights regarding the access and control of your personal information. Depending on your country, province, or state of residence, you may review, modify, or close your account at any time.

For individuals located in regions like the EEA, UK, and Switzerland, applicable data protection laws grant you specific rights. These may include the right to: (i) request access to and obtain a copy of your personal information; (ii) request its rectification or erasure; (iii) request the restriction of its processing; (iv) where applicable, the right to data portability; and (v) the right not to be subject to automated decision-making.

Under certain circumstances, you may also have the right to object to the processing of your personal information. You can exercise any of these rights by contacting us using the details provided in the section below. We will consider and act upon all such requests in accordance with applicable data protection laws.

If you are in the EEA or UK and believe we are processing your personal information unlawfully, you have the right to lodge a complaint with your respective Member State data protection authority or the UK data protection authority.

If you are in Switzerland, you can contact the Federal Data Protection and Information Commissioner.

Withdrawing Your Consent

If our processing of your personal information is based on your consent, you have the right to withdraw that consent at any time. You can do this by contacting us using the details below. Please note that withdrawing your consent will not affect the lawfulness of any processing carried out before your withdrawal, nor will it affect processing based on other valid legal grounds.

You can also opt out of marketing communications by contacting us. Once you do, you will be removed from our marketing lists. However, we may still send you non-marketing communications, such as service-related messages essential for account administration, responses to service requests, or other non-promotional purposes.

Account Information Management

Should you wish to review, modify, or close your account at any time, you can do so by:

• Logging into your account settings and dating your account.

• Contacting us using the provided contact information.

Upon receiving your request to terminate your account, we will deactivate or delete your account and associated information from our active databases. Nonetheless, we may retain certain information in our archives to prevent fraud, troubleshoot potential issues, assist with investigations, enforce our legal terms, and/or comply with applicable legal requirements.

Cookies and Similar Technologies

Most web browsers are configured to accept cookies by default. However, you typically have the option to adjust your browser settings to remove or reject cookies. Be aware that choosing to remove or reject cookies might impact the functionality or availability of certain features and services within our platform.

For any questions or comments regarding your privacy rights, please feel free to email us at support@bridifyapp.com.

Do-Not-Track Features

Many web browsers, mobile operating systems, and mobile applications offer a "Do-Not-Track" (DNT) feature or setting. This allows you to signal your preference against having your online Browse activities monitored and collected. At present, a universal technical standard for recognizing and implementing DNT signals has not been finalized. Consequently, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. Should a widely adopted standard for online tracking emerge that we are legally required to follow in the future, we will update this Privacy Policy to reflect that practice.

Updates To This Notice

Yes, we will update this Privacy Policy as necessary to ensure continued compliance with relevant laws.

We may revise this Privacy Policy periodically. The updated version will be indicated by a revised "Last Updated" date at the top of the policy. In the event of significant changes, we may notify you either by prominently posting a notice of these changes or by sending you a direct notification. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.

How Can You Contact Us?

If you have any questions or comments regarding this Privacy Policy, you may reach our Data Protection Officer (DPO) via email at support@bridifyapp.com, or by post at:

elegantIQ Ltd.

Data Protection Officer

Evagora Pallikaridi 38

Paphos 8010

Cyprus

If you are a resident of the European Economic Area or Switzerland, we act as the 'data controller' for your personal information. We have appointed Nikolas Konstantinou as our representative in the EEA and Switzerland. You can contact them directly concerning our processing of your information by email at support@bridifyapp.com, by visiting https://www.bridifyapp.com, or by post to:

Evagora Pallikaridi 38

Paphos 8010

Cyprus

Review, Update, or Delete the Data We Collect From You

Depending on the applicable laws in your country, you may have the right to request access to the personal information we collect from you, obtain details about how we have processed it, correct any inaccuracies, or request the deletion of your personal information. You may also have the right to withdraw your consent for our processing of your personal information. Please note that these rights may be subject to certain limitations under applicable law. To request to review, update, or delete your personal information, please contact us via:https://www.bridifyapp.com/contact.